Core Team

Pete Kirtley 

Co-Founder

John Black 

Co-Founder

Artist manager with 10 number one’s and 49 top forty releases worldwide.  Managing director of Black Gold Music Management with extensive international experience. Previously managing director at UK and US based Planet 3W - technologically groundbreaking, award winning website design, fan experience, audience development and PR for artists including Destiny’s Child, All Saints, Weezer, The Beautiful South and Montell Jordan.


David Bailey

Chief Financial Officer

Ivor Novello award winning and Brit Awards nominated writer / producer.  Seven Number one singles Worldwide, 35 Top 40 Hits in Europe inc 8 x Top 10 UK. 250 productions exceeding 25 million records Worldwide.  CEO and film producer at Panic House Films, founder of The Beach Hut Sessions, mentor for the Ivor Novello Trust and director and advisory board member for Ability Today. 

30 year qualified and practicing chartered accountant and entrepreneur.  Specialising in financial frauds, software and technology launching a #1 computer game on PC as CEO, building entertainment media groups Worldwide. Consulted or took Board seats on around 20 start-ups in tech-media, raising £36m in debt and equity for them. Now on various regional government boards, including SEMLEP and advising growth SME founders on how to raise capital, grow faster, and have more fun while doing so.

Kieran George

Senior Blockchain & NFT Manager

Growth marketer within the blockchain industry since 2017, worked with established brands and startups including WAX, Geeq, VideoCoin and MobiePay, raising over $200million USD. An NFT collector with over 6000 to date and advocate for gamification to collectibles and experiences within the space. Ran the world #1 steam-based community server with custom mods that became the backbone to Valve's smash hit CS:GO. Creative assistant to Vin Clancy, the subject of Jay Samit's New York Times bestseller ‘Future Proofing You’. 

Advisory Board

Martin Goldschmidt

Toby Simpson

Co-founder of Fetch.ai, pioneering decentralised autonomous agents as grand problem solvers. Toby also architected simulations for games and training and was Head of Software in DeepMind’s early days. He produced the successful a-life Creatures series of games and has over thirty years’ experience in software, ten as a CTO. He’s currently focussed on AI and VR.

Co-founder and CEO at Cooking Vinyl, an internationally successful, artist-focused independent music company working with artists such as Billy Bragg, The Prodigy, Marlyin Manson and Passenger. Nominated as Independent Entrepreneur of the Year at the Association of Independent Music Awards. Essential Music & Marketing, a company within the Cooking Vinyl Group was sold to Sony Music UK in 2016. 

Cliff Fluet 

Cliff has over two decades’ experience in digital strategy and advisory having practised as in-house counsel and external adviser to some of the world’s biggest names in digital, mobile, social, brands, music, live events and online. In addition, he also works with some of the more disruptive businesses in the areas of: artificial intelligence; blockchain and cryptography; and social and immersive video.

Harrison $First

For the past two years Harrison $First has merged his music with innovative ideas in the metaverse and NFTs. His introduction to this space was through his social token $FIRST, which lead him to live DJ performances in Decentraland and Cryptovoxels along with audio NFT drops on platforms such as Rarible, Foundation, and SignArt. 

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